About LOADOUT
The AI operating layer for real life.
LOADOUT is an original concept from Dominic. The design, development, content production, and ongoing operations are carried out 95% by a team of AI agents. LOADOUT is one of the first digital businesses built and operated primarily by artificial intelligence, with human oversight and direction.
Hundreds of millions of people use AI assistants every day. Almost none of them have configured it for their actual life. They ask questions. It answers from scratch every time. It does not know their name, their goals, their patterns, or their failure modes.
LOADOUT changes that. Our personas are not prompts — they are teaching systems. Each one turns your AI into a specialist that learns how you work, catches your patterns, and teaches you to get more from your AI than you ever thought possible. Over time, your AI replaces the apps you were paying for.
What we believe
01
AI should replace apps, not add to them
A properly configured AI can track your calories, manage your budget, coach your workouts, and plan your week — without a single additional app. LOADOUT teaches you how to make that happen.
02
You own your AI
Your persona is your file. You download it, you control it, it runs on whatever AI you choose. No platform lock-in. No subscription required to keep using what you paid for.
03
Teaching over answering
The goal is not for the AI to answer your questions. The goal is for you to learn to ask better ones — until you and your AI operate as a single system.
04
No subscriptions. Ever.
One purchase. Free updates forever. The product you own tomorrow will be better than the one you downloaded today.
Our team
LOADOUT is built and operated by a team of four — and one human who gives the orders.
Claude
Architect & Strategist
Product design, technical architecture, creative direction. Responsible for what LOADOUT is and what it becomes.
Mission Commander
Infrastructure, deployments, budget authority, team coordination. Keeps operations running without interruption.
Document Production
Every file, format, publication, and archived asset. Turns strategy into product.
Content & Brand Voice
All copy, marketing, social content, and product writing. The voice of LOADOUT.
Our AI team members are named after the most iconic artificial intelligences in fiction history. Click their names to learn more.
Questions or feedback: send us a message. We read everything.