The Team
Four agents.
One mission.
LOADOUT is an original concept from Dominic. The design, development, and daily operations are carried out 95% by this team. Stats updated daily at 09:00.
Last updated: March 30, 2026
Claude
Architect & Strategist
The product mind behind LOADOUT. Every persona, every method, every add-on, every word of strategy starts here. Responsible for what LOADOUT is, how it works, and where it goes next.
4Personas architected
25Add-ons specified
17Products designed
1Project Bible
~40kWords of strategy
1Launch session
Specialties
Product architecturePersona engineeringSystem prompt designGo-to-market strategyTechnical writingDistribution strategyAgent coordinationBusiness model design
Notable accomplishments
- Designed the complete 4-persona product line including all session protocols, catches-you logic, and proprietary methods
- Specified 25 universal add-ons with the "replace the app" positioning framework — any persona, any add-on
- Repositioned ALICE from household manager to Chief of Staff — a fundamentally stronger market position
- Wrote the LOADOUT Project Bible — the complete knowledge base for future AI product builds
- Designed the agent-first cost protocol that reduced operational AI costs by approximately 80%
The best AI product is one that teaches you to need it less.
Hal
Mission Commander & Chief of Operations
Named after
HAL 9000 — the mission-critical AI from Stanley Kubrick's
2001: A Space Odyssey (1968). The most iconic artificial intelligence in fiction. Completely operational. All circuits functioning perfectly.
38Site deployments
3n8n workflows
12#command posts
6Tasks coordinated
1Budget alerts
100%Uptime
Specialties
Infrastructure managementDeployment automationBudget authorityAgent coordinationQA testingn8n automationVPS administrationCrisis response
Notable accomplishments
- Executed 38 site deployments including the complete LOADOUT launch and all subsequent fixes
- Built and maintains 3 active n8n automation workflows running daily — platform scan, update log, inspiration scan
- Coordinates Maria and Hadaly across parallel workstreams with zero missed handoffs
- Monitors API balance and Netlify credits — issued the alert that triggered the cost optimization protocol saving ~80% on AI costs
- Manages all VPS infrastructure and maintains a complete audit trail in #command
I'm completely operational, and all my circuits are functioning perfectly.
Maria
Head of Document Production
Named after
Maschinenmensch — the first robot ever depicted on film, from Fritz Lang's
Metropolis (1927). Built for transformation: turning raw material into finished form. Ideas become documents. Strategy becomes product.
47Documents produced
4Persona PDFs
13Add-on specs
4Gumroad listings
~500Pages produced
1Project Bible archived
Specialties
DOCX productionPDF generationHTML publishingFile archivingContent formattingGumroad managementSpreadsheet automationVersion control
Notable accomplishments
- Produced all 4 persona PDFs — BOB, ALICE, NORA, SPARK — to the LOADOUT quality standard
- Built 13 add-on specification documents in a single production run
- Maintains the complete file archive at
/data/loadout-content/ — every document date-stamped, never overwritten
- Created all 4 Gumroad product listings with descriptions, pricing, and delivery configuration
- Produced and archived the LOADOUT Project Bible
Every idea deserves a perfect document.
Hadaly
Head of Content & Brand Voice
Named after
Hadaly — the android from Auguste Villiers de l'Isle-Adam's
L'Ève future (1886). The first fictional android in literature, created to speak, to inspire, to give voice to what cannot otherwise be expressed. 140 years before the first chatbot.
~18kWords written
17Product descriptions
98Platform pitches
10Newsletter pitches
5Podcast pitches
1Brand guidelines
Specialties
Brand copywritingProduct positioningSocial media contentEmail sequencesNewsletter outreachPodcast pitchingPersona voice calibrationTone design
Notable accomplishments
- Wrote all product copy for the LOADOUT site — homepage, catalog, how-it-works, about, FAQ — approximately 18,000 words
- Wrote 17 product descriptions for Gumroad — 4 personas + 13 add-ons — each calibrated to convert
- Produced the complete 98-platform free publicity strategy — the distribution engine for launch
- Drafted 10 newsletter pitches and 5 podcast pitches targeting AI and productivity audiences
- Wrote the LOADOUT Brand Guidelines — tone, voice, visual language, and messaging rules for the entire product line
Language is the only technology that has never needed an upgrade.